Profile
Multidisciplinary designer with a product focus, based in Tallinn. I've shaped brand identities, marketing campaigns, exhibition branding and print - and that range shows up in every interface I design.
               I work from the ground up: brief, research, moodboards, concept exploration, then refining until every decision has a reason behind it. Projects run from first conversation to polished, responsive screens, with close collaboration across developers, design leads and stakeholders.

       
Email, Instagram ↗

Clients
Education
Tallinn University (Estonia)
Micro-degree in Design for Digital Behaviour Change Interventions
2025-2026

Coursera (Online)
UI/UX Design Specialisation
2022

University of Latvia
B.A. Graphic Design
2015-2019
Employment
Amabilis (Austria)
Digital Designer (Freelance)
2025/08 – Present

Websure Digital (UK)
Product Designer 
2025/02 – Present

R8 Technologies (Estonia)
Digital & Marketing Designer
2024/04 - 2025/04

Skylark Creative (UK) 
Jr. Product Designer
2023/02 - 2024/09

ChicChic (UK)
Digital & Brand Designer
2022/11 - 2023/12

Asteroid (Latvia)
Graphic Designer
2020/02 - 2021/10

DAAD & Baltisch-Deutsches Hochschulkontor (Germany & Latvia)
Graphic Designer (Internship)
2018/08 - 2021
Expertise
Wireframing
Prototyping
User-Interface design
Responsive design
Design systems
User Flows
Cross-Browser QA
Desktop & Mobile


Branding
Marketing design
Social media design
Print design
Illustrations
Photography
Image editing


Agile Workflows
Design Reviews
Developer Handoff
Functional Teamwork
Remote Collaboration
Feedback & Iteration
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Procreate
Final Cut Pro
ProtoPie
Claude
Nano Banana
ChatGPT
Jira - Atlassian - Zoho
Wordpress (editing)

Languages
English (Professional)
Latvian (Professional)
Russian (Native)
Off-screen
I make ceramics, shoot photography,  play padel &  tennis. Somewhere along the way I also picked up a K-beauty blog and the gayageum. Spent two years as a full-time digital nomad before settling in Estonia. I say settling - I'm not sure I've fully unpacked.            
Alice LeeFreelance DesignerOpen for Work

Mid-Weight
Digital UI/UX Designer
I work like a minimalist - reducing complexity, building structure and making sure every element on screen has earned its place. Craft over decoration.Interfaces, identity systems, marketing assets. From first wireframe to final pixel, across desktop and mobile. 6+ years in design, the last three focused on UX/UI.Work shipped for Arsenal F.C., BBC Studioworks, Zayed Education Foundation, Plant Riverside District, and more - spanning healthcare, finances, sports, beauty, hospitality and entertainment.

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Brief

Arsenal Football Club is a North London Premier League team, with a global fanbase and a digital presence to match. But the website had room to grow - navigation had become unwieldy, engagement was flagging, and the overall experience needed to feel sharper. Arsenal approached us to breathe new life into the site, improving how fans and stakeholders interact with the club online.
Role

As UX/UI Designer, I worked across the full redesign - from auditing existing components and identifying UX pain points through to designing responsive screens and building out a design system library. Weekly client reviews kept the direction tight and the feedback loop short.
Process

The project began with discovery sessions to understand user needs and business goals, followed by a sitemap review and structural improvements. From there, it moved through UX audits, responsive design, and a comprehensive design system build, with developer handoff documentation to close it out.
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Client: Arsenal Football Club
Role: UI/UX Designer
Sector: Sport
Discipline: Website | Digital Design | UI/UX 
Tools: Figma

www.arsenal.com
Research & Ideation

Discovery sessions helped us get under the skin of what Arsenal needed - both from a fan-facing perspective and a commercial one. We reviewed the existing sitemap and proposed structural changes to simplify how users moved through the site, then audited the current website blocks to flag UX issues and spot opportunities for improvement.

               With a clearer picture of the direction, I moved into responsive design for desktop and mobile, working to a visual approach that felt true to the club's identity. A comprehensive design system library was built alongside the screens, giving the development team a robust, consistent foundation to work from. Progress was shared with the client through weekly review calls, keeping things collaborative and on track throughout.
Top Alice Lee - Digital & UI/UX Designer